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The social isolation measures to combat the Covid-19 pandemic have caused several changes in the beauty industry around the world. In Brazil alone, approximately 530,000 formal beauty salons¹ must be closed in 2020. As a result, hairdressers had to reinvent themselves and look for to alternatives to meet the consume reduction.[...]
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The role of technology and the values of the new generations modified and will continue to transform consumer habits in the population. Globally, e-commerce has grown, where one of the most benefited companies is Amazon, which surpasses Google by $ 60,000 million, which occupies the second place in the ranking of the most valuable companies in the world in[...]
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The Pride month has arrived, unmistakable by the wave of colorful products that fill the stores and social[...]
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The Latin American sports shoe market was worth more than a billion dollars in 20201, with a strong presence of global giants such as Nike, Adidas, Puma, Under Armor, among many others. In such a competitive environment, brands are always looking for a way to stand out from the rest and have found two ways[...]
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With the beginning of social distancing, the Fragrances category was expected to be one of the most impacted due to COVID-19, since it was believed its consumption would be affected by the population’s lack of circulation. However, it had the second-best performance, behind the category Treatment. This was the reality observed in the Latin American panel measured by Segmenta, which includes Argentina, Brazil, Chile, and Peru, where Fragrances outperformed the[...]
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