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2021 FRAGANCE TRENDS

With the beginning of social distancing, the Fragrances category was expected to be one of the most impacted due to COVID-19, since it was believed its consumption would be affected by the population’s lack of circulation. However, it had the second-best performance, behind the category Treatment. This was the reality observed in the Latin American panel measured by Segmenta, which includes Argentina, Brazil, Chile, and Peru, where Fragrances outperformed the[...]

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