About Segmenta

A market intelligence and technology company

Intelligence and technology added to more than 35 years of experience.

Segmenta was one of the pioneers in the development of information systems, with the collaboration of major brands and retailers in Latin America. 

For more than 35 years it has positioned itself as one of the most important sources of information, content and business intelligence in the industries in which it participates. 

Reasons to work with Segmenta

Tailor-made solutions with international recognition

We are an international company, specialized in business intelligence and experts in the markets in which we participate.

Multidisciplinary team of excellence

We have specialists prepared to transform data into intelligence for your business.

Up-to-date information with the best technology

Fast and reliable results, processed with state-of-the-art technology.

Accurate data in less time

Combining the latest technology with our organizational flexibility, we deliver accurate and timely results.

Continuous updating

Our teams are constantly updating their understanding of our client’s business.

Adapting to change

We are attentive to market dynamics to adapt our solutions.

Our values


We are sincere and truthful, we seek to strengthen our trust relationships. 


We have perseverance and patience to face new challenges. 

Entrepreneurial spirit

We are constantly evolving, both in processes of continuous improvement and in the search for new challenges. 


Everything we do is based on ethical principles. 


The most important thing is people and we value them above all. 

Segmenta is a company that learns from its clients, employees, suppliers and consultants, always attentive to the market and technology evolution. 

Segmenta is dynamic, innovative and in constant evolution; it pursues the incorporation of new methodologies, the expansion to new industries and geographies, delivering continuous intelligence to its clients. 

Miguel Enrique Argáez Valencia, CEO

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